To boost your sales and clientele of an optical store and increase revenue, it is crucial to transform your business into a brand that people implicitly trust. Promotions and advertisements are a good way to attract new customers to your store, but you need to take measures to sustain your repeating customers as well. Home delivery is also a vital service that you should offer so that the customers who do not live in the same area can purchase your products with ease. Adding an area for glass-centering and vision-checking, and accepting payments through debit and credit cards are also important facilities.

Here are a few tips that can help you increase revenue in your optical business.

Variety of Frames

Different people have different tastes, and if you offer a wide range of frames, more customers will find utility in your store. You need to stock an exhaustive variety of frames with different styles, brands, sizes, and purposes. You should cater to people of all ages and all financial levels. Also, keep yourself up-to-date with trends. Having a variety of frames to offer will not only increase customer satisfaction but will allow you to cross-sell.

Variety of Lenses

Astigmatism, bi-focal vision, and other vision complications are on the rise, and people want to go for eyeglass lenses that help them see better. Customer requirements pertaining to the industry have shifted a lot in the last decade or so, and people are learned enough to demand lenses that help them better their quality of life. Thus, it is mandatory for you to have a variety of lenses with different features and recommend them to your customers based on the lifestyle or profession they have. Offer scratch-resistant, anti-fog, lightweight, anti-glare, light-filtered, and other different types of lenses in your shop.

Lighting and Mirrors

Customers coming back to return the frames after you have cut the lens and fit into it is the most annoying part of running an optical store, isn’t it? You can avoid that from happening by installing ample mirrors and lighting so that the customers are able to look at every minute detail of the frames. You should also offer to take pictures of your customers with glasses on and showing them for an even closer examination.

Window Display

How will a customer know that you have a great collection of eye solutions and frames until they walk into your shop and examine all the frames carefully? By embellishing your stock on the window display. Whatever space you have for your window display, you need to utilize it smartly and efficiently. Attractive displays and prominent offers look inviting and welcoming. Also, glass doors are much more effective than all other ones.

Customer satisfaction leads to loyal and long-term customers and recommendations. You can increase revenue in your optical store by great amounts by following these tips.